Pure Watercraft and GM Introduce an Electric Pontoon Boat

General Motors’ minority investment in Pure Watercraft has moved quickly from announcement to product. After GM acquired a 25 percent stake in the electric outboard maker, the collaboration produced its first branded boat: the Pure Watercraft Electric Pontoon Boat, revealed at the 2022 Consumer Electronics Show in Las Vegas.

This model marks Pure Watercraft’s first complete boat offering under its own name. Previously the company focused on supplying electric motors to other boat manufacturers. The new 24-foot pontoon is designed to carry up to 10 passengers and combines marine design with automotive-grade battery technology supplied by GM.

At the heart of the pontoon is a 66-kilowatt-hour automotive-grade battery pack from General Motors. Propulsion is provided by Pure Watercraft’s Pure Outboard motors, available in single- and dual-motor configurations. Each Pure Outboard 25-kW unit delivers power equivalent to roughly 50 horsepower, giving buyers a choice between a single 25-kW setup or a twin-motor arrangement for greater performance.

Performance figures vary by configuration. The single-motor pontoon reaches a top speed of about 15 mph, while the dual-motor version increases that top speed to about 23 mph. Range depends on operating speed and load, but Pure Watercraft estimates the boat can travel as far as 100 miles at a steady 5 mph—making it suitable for long, low-speed cruising and day trips where extended range matters.

Pricing for the entry-level Pure Watercraft Electric Pontoon Boat starts at $45,000. The company is accepting pre-orders through its website with a fully refundable $100 deposit, allowing early buyers to reserve a place in the production queue.

One of the main selling points of electric outboards is simplified ownership. Pure Watercraft emphasizes that its sealed electric motor architecture removes many traditional maintenance tasks associated with gasoline outboards. There are no fluids to check or change, no spark plugs to replace, no engine cooling loops to winterize or risk spreading invasive species, and no annual gearset rebuilds. For owners in seasonal climates this also removes the need for winterization, reducing time and cost over the life of the boat.

Beyond lower maintenance, electric pontoons offer quieter operation and zero direct exhaust emissions while underway, which appeals to families, rental operators, and environmentally conscious boaters. The electric powertrain also changes how people think about on-water use—shifting focus from refueling to charging and making boating more compatible with shore-power infrastructure at docks and marinas.

This pontoon is part of a broader industry trend toward electrification in recreational boating. Automakers and marine specialists are increasingly collaborating to bring more robust battery systems and marine-specific electric drivetrains to market. By integrating an automotive-grade GM battery with Pure Watercraft’s outboard design, the new pontoon targets reliability and range while aiming to keep operating complexity low for owners.

For prospective buyers and boating enthusiasts interested in the Pure Watercraft Electric Pontoon Boat, the company’s website offers preorder details and specifications. The refundable deposit and clear configuration options make it easier to evaluate whether an electric pontoon fits your boating needs and lifestyle.

As electric propulsion gains traction in the marine sector, models like this pontoon illustrate how partnerships between established automakers and electric marine specialists can accelerate adoption and expand choices for consumers seeking quieter, cleaner, and lower-maintenance boating experiences.

The Pure Watercraft Electric Pontoon Boat can be pre-ordered on the boat builder’s website with a fully refundable $100 deposit.