Brunswick Introduces Veer and the Electric Veer X13 at CES
Brunswick Corporation unveiled a new chapter in small-boat design at the Consumer Electronics Show (CES) in Las Vegas with the launch of Veer, a brand created to champion electronic propulsion and sustainable boating. The centerpiece of the debut is the Veer X13, a compact, thoughtfully engineered boat aimed at a new generation of boaters who value affordability, accessibility, and environmental responsibility.
Compact, Durable Construction
The Veer X13 measures 13 feet in length overall (LOA) and is constructed from rotomolded polyethylene, a material known for impact resistance, low maintenance, and longevity. This robust construction helps the X13 stand up to recreational use while keeping production and ownership costs lower than many traditional fiberglass boats. The choice of rotomolded polyethylene supports Veer’s goal of delivering a resilient, beginner-friendly platform that can be trailered, launched, and stored with minimal fuss.
Electric-First Propulsion with Optional Gas
Veer positions the X13 as an electric-first boat. Standard power on the X13 is provided by the Mercury Avator 7.5e electric propulsion system, reflecting Brunswick’s push toward zero-emission boating options. The Avator series offers an electric alternative that reduces on-water noise, eliminates local exhaust emissions, and simplifies maintenance compared with conventional outboards. For buyers who prefer internal combustion power, the X13 also accepts Mercury four-stroke outboards as an option, but the Veer brand clearly encourages the sustainable choice represented by electric propulsion.
Integrated Energy Solutions
Alongside the X13, Brunswick introduced the Fathom e‑power system at CES — a lithium-ion based energy storage solution developed to work with modern electric drivetrains. The Fathom system is intended to provide a practical, compact energy source for smaller electric boats and represents another piece of Brunswick’s strategy to make electrified boating more accessible for everyday users.
User-Friendly Features and Options
Out of the factory, the X13 includes practical items that aim to simplify ownership. A galvanized trailer is supplied as standard equipment, making it easier for owners to tow and store the boat without the need to source separate transport hardware. A portable navigation light kit is included for compliant, safe operation after dark. Buyers can also choose optional accessories such as a shallow-water anchor for easy anchoring in low depths and SportTrak accessories for additional mounting and customization options on the deck.
Design and Market Positioning
Brunswick reports that the X13 was developed by the engineering team at Lund Boats to create a more accessible entry into boating. The design emphasis is clear: provide a robust, low-maintenance platform with modern propulsion options while keeping the price point manageable. With a suggested retail price listed just under $12,000 and availability for order in Spring 2023, the X13 targets buyers who want a no-frills, eco-conscious option for lakes, calm coastal waters, and short excursions.
Company Perspective
In Brunswick’s press release announcing Veer and the X13, CEO Dave Foulkes commented, “Innovation is what drives Brunswick forward and what excites others to join us as we craft a better, more sustainable future.” That statement encapsulates the company’s broader strategy: integrate modern propulsion and energy solutions into familiar boat formats to attract new users and reduce environmental impact without sacrificing convenience.
Why the Veer X13 Matters
The Veer X13 represents a deliberate shift toward electrification in the entry-level boating segment. By combining rotomolded construction, an electric-first propulsion approach, included trailering, and a competitive price, the X13 aims to lower the barriers to boat ownership while emphasizing quieter, cleaner on-water experiences. For first-time boat owners, weekend explorers, and environmentally minded recreational users, the Veer X13 offers a straightforward, modern alternative to traditional small boats.
As boating continues to evolve, products like the Veer X13 and supporting systems such as the Fathom e‑power platform highlight how manufacturers are rethinking design and power systems to match changing consumer preferences and environmental expectations. The launch at CES underlines Brunswick’s intent to position boating technology alongside broader consumer electronics trends focused on electrification and sustainability.